Providing the bare essentials of Western kindness. The gifting company have branded compassion in as many money making ways that they can think of. Often highly designed and over packaged, gifting is constantly being developed. This now includes an online domain of virtual gifting and e-cards.
The format of a card, flowers and chocolate is often used to mark 'special' occasions but the unexpected gesture of flowers, chocolates or a home-made card offers a little extra value.The selection of card we make may be personal to the receiver, due to the relevance of the image, slogan or sentiment but more personal still is the message that we attach ourselves.
Gifting is a kindness that we extend to those who we are familiar with and usually excludes strangers.
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