'The hands that do dishes can feel as soft as your face, with mild green fairy liquid'.
Little Girl: Foxes and Lions are fierce arn't they? Mum: Yes but fairy liquid is very gentle.
Take a look at some of the old fairy adverts at: http://www.youtube.com/watch?v=-taEaSfPtbY&feature=related
Fairy Liquid has branded itself using the language of kindness. It claims to be gentle and kind to your skin. Kindness to your skin has since been demonstrated by toilet papers as well as facial products with slogans such as 'Give your bum the Andrex treatment!', 'soft on your bum' and Simple's tagline 'kind to skin.'
It seems that products have been given an ability to be kind.
No comments:
Post a Comment