Sunday 7 March 2010

Nice

































































Always scorned for the over use of the word nice, due to it's neutral non-descriptive qualities. I think it shows appropriate kindness in these instances.
The biscuit may not be extraordinary but it's simple sentiment is well... nice. 'It's nice that' set up by Alex Bec and Will Hudson allow design to finish their sentence. As they share with the world an archive of things that they like and also curate events and publish the most up to date design. I would say that the word nice modestly underestimates what they are about but having met the boys I would say kindness is all part of their ethos. http://www.itsnicethat.com/about

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